2014 Jeep “Altitude” Models Debut at Houston Auto Show
New special-edition ‘Altitude’ models of the 2014 Cherokee, Grand Cherokee and Wrangler were introduced this morning at the Houston Auto Show. Featuring unique “blacked-out” exteriors with a distinct and aggressive flair, the vehicles arrive in Jeep showrooms this spring – thanks to a positive consumer response from earlier Jeep Altitude models.
Two years ago, Jeep introduced a production-intent concept Grand Cherokee at the Houston Auto Show, and connected with customers to name the model. More than 100,000 entries were submitted by Jeep enthusiasts, with ‘Altitude’ emerging as the winning vehicle name. The brand then created a limited run of Altitude models across the Jeep lineup.
“The unique ‘blacked-out’ theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “What began as a production-intent concept and naming contest generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers – especially those wanting a very distinct, aggressive and edgy look.”
The new, special-edition 2014 Cherokee, Grand Cherokee and Wrangler Altitude models will arrive in Jeep showrooms this spring. Jeep Compass Altitude and Jeep Patriot Altitude models are available now.