Cue the Aretha Franklin and Annie Lennox hit, “Sisters Are Doin’ It For Themselves” as Jocelyn K. Allen, a marketing and communications expert with more than 20 years of experience with a global automaker and in film and television, and Chandra S. Lewis, a brand and reputation pro with 20 years of experience with multinational companies, announced today the launch of a new full-service firm, The Allen Lewis Agency, LLC.
Based in Metro Detroit, The Allen Lewis Agency (TALA) is committed to helping clients tell their stories, build their brands, commemorate experiences and expand their business. With TALA, clients will realize their visions through strategic brand development, communication planning, media and public relations, events, marketing and reputation management.
Allen recently served as General Motors’ Director of Regional, Grassroots and Diversity Communications, and Director of the company’s Diversity Marketing and Communications Center of Excellence — a role created specifically for Allen. Lewis served as Director, Corporate Communications, where she oversaw public and media relations, crisis and change management, brand development, executive visibility, digital and social media, employee engagement, trade shows and events for Bosch.
“Together, using our combined 40-years experience, we help companies couple brand strategy with revenue/profit generation, cultivate affinity and multicultural markets, launch new technologies, shift communications mindset through storytelling, make connections and mobilize relationships,” said Jocelyn Allen, co-founder and CEO, The Allen Lewis Agency.
“We are pleased to have Jocelyn and Chandra apply their unique blend of creativity and competence for our 75th Anniversary Convention Gospel Brunch,” said Cloves Campbell, Jr., Chairman, National Newspaper Publishers Association and TALA client. When asked what makes the duo unique, Campbell stated: “To have two African-American women equally successful in their own right, trust their acumen, agility and audacity to start their own agency is truly admirable.”
Allen and Lewis formed the firm based on four P’s: Passion for what they do; combine their Power to be the best in the field; transform pitfalls and prowess into Profit; fulfill a true and bold Purpose.
The duo’s breadth and depth is unmatched, with services ranging from advertising to issues management, messaging to media relations to multicultural marketing, product launches to executive positioning, stakeholder outreach to social media engagement. The agency targets U.S. and multinational clients, a variety of genres, industries and sectors.
Chandra S. Lewis, co-founder and COO, The Allen Lewis Agency, states: “We are two mothers, two daughters, two communicators, two go-getters and two best friends. Our professional success has been largely based on the trusted relationships we’ve maintained with customers, colleagues, press and stakeholders and relentless drive we bring to every project. Clients will not find another agency who’ll work harder for their success.”
In various roles at General Motors, Allen led teams across the nation and abroad to help the company grow relationships and gain entrée into multicultural markets and launch a groundbreaking telematics service in China. Allen began her career as a production assistant on major feature films, and later commanded production roles in television. She taught as an adjunct professor at Wayne State University, and has been a frequent speaker at PR events and on college campuses. Allen is currently vice chair of the Michigan Women’s Foundation and a member of the Wayne State University Board of Visitors.
During her tenure for the conglomerate and world’s largest auto supplier, Lewis steered product launches, conceived Bosch’s entrée at the Consumer Electronics Show (CES) and groomed relationships that paired revenue development with brand visibility. After living in Stuttgart, Germany in 2010, her responsibilities were expanded, managing direct reports in the U.S., Canada, Mexico, Brazil and Argentina. She maintains basic fluency in French, German and Spanish. Since her career start, Lewis solely worked for multinational companies, developing multi-sector expertise, product and change management skills plus revenue acquisition strategies.
Allen created Divas4Life, a foundation dedicated to providing positive influences and life skills to young girls in Detroit. Allen’s social media alter ego, TheExecuDiva, maintains a regular web presence. Lewis is a founding member of Testimony Sings, a quintet of five women who have performed at a number of festivals and events across the nation.
About TALA: Based in metro Detroit, The Allen Lewis Agency (TALA) is a full-service transformational firm specializing in strategic brand development, communication planning, media and public relations, events, marketing and reputation management. Leading automotive execs Jocelyn K. Allen and Chandra S. Lewis formed the firm in 2015, using their combined 40-years experience to help clients tell their stories, build their brands, commemorate experiences, expand their business and mobilize stakeholder relationships.
All Photos by: Monica Morgan